Ford fudged up the marketing for the Contour. It brough over a world sedan but didn't market it as such. Hell, it didn't market it at all. I mean, how many Ford Contour commericals do YOU remember seeing? When I bought my Contour, the dealer tried to steer me into a Taurus for more $$$. I wonder how many potential Contour sales were lost to greedy salesmen trying to pad their commission by selling a more expensive car. Not even the Contour SVT could save the car from the chopping block. The Contour was dead in the water.