i dont know why for sure but i'd sorta guess because of sales that maybe weren't what ford expected....personally i think the contour was still-born in america....i can remember when ford was getting ready to introduce the 'tour a few yrs ago and i thought it looked great (on paper)...reminded me alot of a baby t-bird at the time....then once i actually saw a few new contours on the road i hated them...styling looked so old(now that the car IS old i think the looks great again :rolleyes:

)
and as we all now know...the build quality is less than stellar and fit and finish is typical american....combine that with a car that is way too small inside and stupid cup holders (cell phone holders) and thats all i have to say about that