Originally posted by iceddodo:
I think it would be stupid for GM to nix the Buick name, with all the baby-boomers heading into their target age group; they stand to make a butt load of money.




Baby boomers who are used to driving brands like Toyota/Lexus, Acura/Honda, Nissan/Infiniti, Mercedes, BMW, Volvo, and Mazda?

How do you stack a dying brand devised from rebadged GM failures up against the new giants of the industry?

The logic just isn't there, I'm afraid. Besides, this approach would take away from your Caddy buyers. Better to add innovation to the Caddy product lineup and extend that brand than waste time and effort on one that has lost all respect in the industry, except for those individuals born before 1940.

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