The Fusion is truly a successor to the Contour. Keep in mind the entry-mid size car has grown a great deal (as have cars of all sizes) in the past decade since the Contour debuted.
That said, the problem is the mindset. Ford and GM need to start playing this game to win versus playing it not to lose. They are playing far too conservatively with tepid or ugly styles, uninspired technology, and too many mental errors in the look/touch/feel of the car.
Unfortunately, Honda and Toyota have fooled people into liking the type of car they want to offer. We need to play the game to change their minds back to wanting OUR type of car versus trying to play their game. You will always lose playing another company's game.