I use the Motorcraft FL-2005w from Walmart.
Cost is $4
They use to be about $3.50 then about 3 months agon, they raised their prices.
The 'w' in the part number I believe has something to do with being a Motorcraft part made for Walmart.
The Puralator equivalent to the FL-2005 is like $7.
The PureOne really isn't needed except for extended drain intervals like if you use synthetic.
Otherwise, if you change your oil every 3K miles, the standard Motorcraft/Puralator filter will be just fine.