I think I decided on one before ever driving one.
But the things that sold me were:

-exhaust sound (our VP of engineering had one and opened it up every day as he left the parking lot)
-what you get for the $$$
-good looking, fun to drive car with 4 doors that I could drive all year
-it seemed a good replacement for the 93 probe GT that gave me years of fun driving (I miss the mazda 2.5, they didn't come much smoother)