For fluid, the Ford HD fluid is very good, and is dirt cheap. ATE blue is also very good, but a little more pricey; beyond those and you really start spending a lot of cash for fluid you don't need in a street car. Stay away from the Valvoline Synpower stuff.
Also, I'm not a huge fan of the Baer kit, if I was putting a different setup on my car (well if I didn't design my own) I'd go for the Wilwood setup from TCE, performance is great, and the support is excellent too.
