I agree 100%. Ford sales figures are showing the results. GM and Chrysler are up while Ford is down. Ford put must of it's eggs in the SUV/truck basket, but last years tire fiasco has most consumers looking for other (non-Ford) products. They have no real mass market sport sedan to offer. Nissan, Acura, Lexus, BMW, and Jag are all doing great in this area. Heck, Hyundai and Kia were at double-digit growth, with low % of SUV sales. Focus has good appeal for younger tastes, but the 'boomers with car buying dollars have nothing to buy from Ford... I guess I'll sit in my beater till something better comes around.