My all time favorites are armani emporio (not too strong), black code, aqua di gio, and i have a friend with mania and it smells awesome. I bought my dad some burberry brit and i also recommend it, i stole the aftershave that came with it and i love it. I stay away from store brands because although they smell pretty good, its not enough of a mature smell, more of a young kid smell.
-ivan
