$40 CDN is crazy, tell them you will pay $20 or $25, you should be able to get them to lower it to at least $30. Personally I'd rather spend an extra $10-15 than buy a Fram.
1998.5 T-Red on Midnight Blue SVT
Build Number 5320 of 6535
I installed the Bosch cabin filter today that I've been carrying around for a couple of weeks. It is identical to the Motorcraft that I removed, except that it doesn't have "Motorcraft" printed on it. Both have "micronAir" printed them with the same micronAir part number.