Just a note: Ford Motor Company is a large corporation. So what if we do stuff with their products. If we buy them we can do whatever we want with them. Taste and tack be damned. On the other hand, this huge beast called "Ford Motor Company" is made up of individuals. Some of those individuals take pride in their hard work. I can imagine those same people being upset when talk of badging a Contour with a "Bullitt" nameplate comes up.