Got to a high end clothing store and go into the mens shoe department. Preferably Nordstroms.
Buy a nice bottle of leather cleaner/conditioner, I use Meltonian brand. I gurantee if it works for my $300 dress shoes it will do wonders for Ford Leather. Cheap also, $5 for a 6oz bottle. Other Tour owners are surprised by the feel of the leather after treatment.
Christopher
99 SVT
San Jose, CA