I don't know if your Zetec is VCT or non-VCT, but here's what I would suggest:
* Get the motor in the right position - cylinder 4 at TDC and the valves on that cylinder at valve overlap. I don't go by the mark on the crank pulley because (a) I can barely see it and (b) it isn't exactly correct on my car. Using a 5/8" socket, I think, and a screwdriver dropped into the spark plug hole in cylinder 4, rotate the crank pulley until the screwdriver as at its highest resting position.
* For the valves on cylinder 4 (that's the farthest from the timing best, BTW) to be at overlap, the cam lobes on that cylinder will be pointing
at each other.
* Install your cam alignment tool.
* Leave the cam gear bolts slightly loose and go ahead and put on the belt.
* Verify that everything is still lined up (cylinder 4 at TDC, cam alignment tool is still in place)
* Tighten down the cam gear bolts. I'd do intake bolt first, then exhaust. (Use a Crescent wrench to grab onto the hexagon portion of each cam when you're doing this. If you don't and stress the cam too much from one end to the other you could damage it)
* Tighten down the belt tensioner.
* Remove your screwdriver from the cylinder and the cam alignment tool.
* Rotate the crank so that the cams turn two full revolutions. This will put you back in the position you started at.
* Verify your piston is still at TDC and your alignment tool will still fit.
I know using a screwdriver seems crazy, but it's a much better representation of where the piston is than that notch on the crank pulley. Also, if the piston is at the bottom of the cylinder when you are rotating the motor,
be sure that your screwdriver is standing straight up. If it angles it can get caught in one of the valve recesses on top of the piston and get you hung up.
If you have VCT, you'll probably notice the exhaust cam will just sit there for a few degrees when you're rotating the motor. This blew my mind because when I would rotate the motor to verify everything, the exhaust cam would end up about 15-20 degrees off. I attempted to visually advance the cam so they would line up after the fact, but the car freaked out. DON'T DO THIS! Just line it up the first time and test it. Most likely the cams will not line up after you rotate the crank, but the car will compensate for this upon startup.
I hope this helped more than it confused