Originally posted by The EX- Striped SVT: come on guys, whos the marketing people over there
The marketing people did their job, and did it well if they're having all these shortages. That would be an issue with another department, like the "numbers people".
Ok.. I know I'm a bit late to the party here but I had to chime in since I am one of the "numbers" people..
When a vehicle is about to be launched, there are a number of studies on cost, freight network optimization, etc. that have been going on for years. In these studies, sales and marketing determines a mix on what options the public will order. These mix numbers are often incorrect, as we all know the public changes their minds a LOT!
Anyway, as you know the GT shares an engine with some other Ford vehicles that have a larger profit margin. Those vehicles are selling very well right now and Romeo is at capacity for the engine, Ford cannot make anymore of them, so they chose to put them in the higher profit vehicles instead of the mustang. I know how frustrating it can be when you are waiting for a car.
Rog - congrats on the new car, whatever it is, I'll have to check it out this summer
