Filter;
FRAM = Orange Can Of Death, it is absolute crap.
Switch to either Purolator or Motorcraft (which ever you can get cheaper, as they are both made by Purolator).
K&N (HP-2004) is a good choice as well.
Oil;
I don't think the Penzoil is a true full synthetic.
Mobil 1 SuperSyn is the oil of choice for most on here. 5-20 or 5-30 are the popular weights.
After you swap oil/filter and run the combo atleast twice, get an oil analysis done.