Ok, here is the story. Our dealership is under new ownership as of 12/01/04. I was told today that I will be switching from the Internet Sales Manager to Internet Parts Director. This means I will finally the have the ball and be able to run with it. I will have money to invest in logistics and advertising.
What I am looking for from you guys is some ideas on what you think I can do. Like banner ads, better ordering system, specials I should run, and things like that.
I will be reading all ideas and will take them into consideration.
BTW: If this works out, I will be expanding to the following brands.
Cadillac, Saab, Subaru, Scion, Honda, Toyota, Saturn, Hyundai, Chevy, Buick, GMC, Pontiac, VW, Saturn, and Land Rover.
