If Ford considers selling the new Mondeo ST220 (the equivalent of our CSVTs)in North America with the same features and options as in Europe, the price would be just (but not by much)under that of the Jag X-type.
At this price, would you still buy the Mondeo or have a look at a BMW 3 series ?
Probably, that's what is making Ford hesitate so much.
Another option for Ford would be to build another cheap version of the Mondeo for North America as was the Contour. We are still comparing the dashbords of both cars, among much other things, and complaining about the decontents ... and Ford's minimalistic approach in the case of the american market.
