I don't think it gets a lot higher priced than monster. I think the only people that may need these are ones that have very high-end digital TVs and other components. But if they have enough money for a HDTV, a $40 cable is not a prob. For the majority of people, and most Contour drivers (anyone w/ a huge amount of money would be driving something faster

), Monster Cables are overkill. Even basic audio cables are expensive, $15 for 25 ft at Radioshack. RCA own the market on connections now. Personally I think I will buy speaker wire for cheap, then add the RCA ends on. Much more bang for my buck than stupid Monster Wires.