I've never played any "fantasy" MMORPG before, but I bought WoW right after it came out and have been trying to get into it without much success. Unless something really good happens in the next few days, I'm just gonna Ebay my copy. Repetitiveness isn't so bad if I feel like it's for a good reason -- but just to do it again isn't a good reason. I don't feel attached to any story and there is no roleplay on the roleplay servers whatsoever, so there's not even a decent social aspect.
I want to like it. I really do. But I don't think anything short of stumbling upon a really active RP-oriented guild is going to keep me in the game.