I still think that lifetime bans from NBA games for the fans that physically exaserbated the fight (i.e., jumped into it without provocation or started slinging crap the first time around) and serious fines or legal recourse for those that started wantonly tossing things at the players like a bunch of dips**ts will send a STRONG message to anybody else that would think about trying this crap in the future.
As much as I get tired of seeing players blow their tops, I'm WAY past being tired of putting up with some of the retards that serve as fans for the sport.
I'm sure lawsuits/settlements and serious fines and game bans will take care of the players that involved themselves in the melee. Hell, maybe a player or two will get kicked out of the NBA due to this and send an even stronger message...
Tempers flare and things can get heated, but the absolute disgusting display of sportsmanship and fan behavior should have the NBA commission up in arms and ready to kick ass on both sides of this.
I'm thinking this would be the perfect time for examples to be made.