That a company like Bad Ass Coffee can start in the land of the Mormon's who typically find fault with things they don't partake in, and are not afraid to voice their opinion....... don't have issues with the company name. Coffee is loaded onto asses, so they used a play on words to come up with a unique company.
The idiots that make a big deal about a company like this are just helping them out, so why make an issue out of it?