I understand this, but the swing vote seems to decide off of metrics other than what you and I do (i.e., studied political ideology) and hinge their decision on what "looks and feels" more to their liking on the surface.
Let's face it; the bulk of the swing vote isn't pouring over Senate voting records, nor is it balancing neocon foreign policy vs. retrenching back to the "global village" policy that Clinton seemed fond of, or looking at financial issues of today under the light of the somewhat unique economic circumstances that have existed for the past decade. Most seem sensitive to the messages that each candidate puts forth and judges their position from who has the better "aura" at the moment.
I'll not mince words: If I was a swing-voter and I based my decisions off of the "look and feel" of the moment, Kerry's the pick. Unless Bush can "get with the program" and start sounding like something other than a stubborn ranch-hand when addressing policy in the next two debates, he's going to get his ass handed to him in November.
I firmly believe that the swing vote is going to decide things and the way that the Kerry campaign is handling their message is FAR better than the way the Bush campaign is using theirs, much to my dislike.
JaTo
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