I just checked the bulb, and in the process found the problem.
It is a Toshiba bulb, and it wasn't seated properly when i installed it yesterday hence the weird reflections out the side. The 9005-tabs aren't identical to 9006 so it has to be aligned perfectly when installing - I installed it at dusk last night, did it mostly by feel.
Will have to wait till dark to see how big of a difference these bulbs make.
