I have to give props to gwellington for this one... a classic in the making! Since we all know the benefits of cross-drilled rotors, and mostly now for aesthetic reasons, how about....
Cross-drilled drums!!! For the people that like to make their car showy, but can't afford 4-wheel disc, we now offer cadmium plated, cross-drilled drums. Not only do they dissapate heat better, but they don't let all that brake dust collect in the drum which, of course, common sense would say negatively impacts braking ability!