I like the reliability and decent looks of factory Hondas. It's just kind of a pain to drive one anymore because everyone thinks you want to race every chance you get. A buddy of mine, who is 30 or so and had no interest in cars/racing/etc., had a 91 Civic hatchback. The thing had a hole in the muffler, which made it pretty loud. He said he almost went insane because of all the douche bags revving at him almost constantly.

So if I just wanted a car that would start every morning for thousands of mornings, then I'd get a Honda. And some people want just that, which is a good reason why they're so popular (not meaning the racing crowd).