I like how the Scion TC has sort of a mini-Volvo coupe look to it. I mistook one for a new S40 a couple of weeks ago, until I counted the doors. I think I'd consider one against a Mazda 3, but the extra utility of the 3 would probably tilt the scales.

"Think of it, if you like, as a librarian with a G-string under the tweed." Clarkson on the Mondeo.