O2 sensors cost about $70 for Bosch ones from NAPA. Having a bad O2 sensor will decrease you mpg by 30-35% , so if you were getting 30mpg and then got a code for a bad O2 sensor, you would be getting about 20mpg.
With installing them, not sure about a Duratech, but a Zetec can be done within 10 minutes. It is right near the radiator, unplug the wire where it goes to, that wire runs near the radiator just follow it, then using an O2 sensor socket if you have one, if not thats okay to, unscrew it from where it is bolted into. Reverse procedure to install a new one.
Also be very careful when handling it if you drop it on the ground it is junk.
Disconnect negative battery cable for 15 minutes, so it resets the computer, reconnect it, then drive away and be happy you getting more mpg.
hope that helps