you pretty much just have to wail on the things. My rears were especially snug when I did my brakes recently.
My technique is this, with a block of wood on the wheel, hit it with a sledge. But, instead of rolling the wheel, or moving the impact point around the wheel, i.e. 1 o'clock, 2 o'clock, 3 o'clock, etc, etc, try alternating your wacks on opposite sides of the tire, ex. 3 o'clock, then 9 o'clock, then back to 3 o'clock, then 9, you get the idea. Once it starts to come a little loose, move and alternate between 12 o'clock and 6 o'clock. This method hasn't failed me yet.
And, oh yeah, like the others have mentioned, anti-sieze those mo-fo's before you put them back on!!!