Three reasons I guess:1)0% financing, 2)dwindling resale value on the Contour, and 3)I always wanted a Mustang. The Contour was a blast to drive, but straight line racing was never it's strong point. I understand that the Mustang isn't the fastest car out there, but it is the car I've always wanted. I loved the Contour, but I felt it was time to cut my losses. When I bought the Contour in '98, I thought it would hold it's resale due it's exclusivity. Boy, that sure wasn't true.