Today I was at the ford near me (monroe ford, NY) and I asked how much the synthetic mtx fluid was for my car (98.5 contour sport SE, duratec, mtx..) and they brought out a quart of full synthetic motorcraft fluid and told me it was $30! Needing 2.7 quarts, plus friction modifier, i think ill go the Mobil 1 way. Has anybody experienced this or are they trying to rape me on the fluid?