While the Mondeo and Contour have very significant compononentry, they are in fact different cars, and intedned for different markets. In Europe the Mondeo was/is an upscale (similar to a Crown Vic or Chrysler LH market perception - not Mercedes/BMW) vehicle. All the bells and whistles, including heated seats and seperate climate conrols were options. In the US, the Contour was marketed towards the low end of the spectrum, Escort & Sunfire replacements for people who needed more room, but weren't ready/able to afford the Camry/Taurus.
Also, pricing was a key, in the US a mid/high level Contour could be had for $15K. An equvalent Mondeo in the U.K. was about 18,000GBP ($28,900). Finally, bear in mind that in Europe, the Mondeo is a large car, in the US the Contour is a small/mid size.
ONe final point - the chick in the silver shorts is almost stereotypical; very nice legs, nice booty, nice chest, but she might be in need of a few pints to classify her as realy hot.
Here is a pic of a stock RS fron end...

Mark