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Recently created an identity for a web software developement company that's just now getting its feet wet called pearware. And without too much wooh haaa, I told him I would throw in a business card because I am a nice guy. And so here it is, what are your impressions on the card. (the three versions just show slight variations in the gradient on the back of the card. And heck, let me know what you think of the logo as well.

i like the last one.

Right on, but do you "like it" like it or do you just like it better than the rest?

I'm surprised you're going with this... because I like it.

The bottom gradiant is my preferred, as it is noticeable, but still allows the logo to be seen in the darkest part.

I think the logo invokes the idea of "pair", a tree/green motif, and yet the shape of the leaves forms that appears like the base of a bartlett pear. I think it looks professional, puts the name of of the business in your head, and doesn't fall into the cartoon trap easy with fruit motifs.

I like it, and i like it better than the rest.
everything seems to flow and work.
like James said, it gets the point across and looks very professional!

The other thing is that it looks clean and modern, which I consider important in that business. The curved corners, if they can get a printer to accomodate at a reasonable cost, also stand out in a professional, moderate way.

No worries about the printer. All that is figured out. Good price, UV protected, double sided and diecut.

It's difficult to determine which one I like best since the contrast on all of them changes with my Ultrasharp LCD monitor tilted at different positions. So I won't go into that (although I believe I like the first one best).

Constructive criticism:

I'm not a fan of the font. It's upbeat and hip, but almost mimicking that of Apple (same font as they use on their site?),. It also suggests a Google-like generic Spartan interface, which people may not want for their Web design. As you well know, the business card often reflects the company attitude and/or production. Is this what he wants to project? Personally I'd change the font to something modern and sans-serif but with a little more pizazz - like Eras Medium ITC or even something outlandish like Papyrus.

Also, I don't feel the name stands out enough. Traditionally business cards have a name in bold or some detail, of course. This you accomplished by changing it to the light green consistent with the logo, but with an unintended consequence: it fades too easily into the white background. I wonder if people with red-green colorblindness would even see the name at all against the white. At the very least I would move the name and title 1/8" to the left to separate them from the rest of the text, and enlarge the name by 1pt.

HTH .. and hope I don't come off standoffish in writing here. By no means am I an expert next to you. I really like the overall design and flow of each.

I definitely prefer the look he's got to either of two fonts above. Papyrus is too funky and ERAS too cartoony to appear professional. This is a business card first and foremost, not a personal calling card. I would not take a company using one of those two fonts seriously.