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Shell Ferrari Commercial

LONDON — Shell is shelling out major money, to the tune of some $3.9 million, to film a TV ad for V-Power high-performance gasoline.

The commercial will feature Ferrari Formula 1 cars racing through the streets of London, New York and Sydney, Australia. The oil company has a partnership with Ferrari's F1 team.

Shell is filming on February 17 in London and then moving to the other cities to complete the ad for a March worldwide TV debut. Ferrari's own Formula 1 test drivers will do the driving except in Sydney, where a Ferrari owner will reportedly do the honors.

The company says it's the most expensive advertisement ever made for TV.

What this means to you: You can tell this isn't an American ad — because it's not set to debut on Super Bowl Sunday.
 
That 312B is just :drool:
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Clay Reggazoni RIP.
 
That 312B is just :drool:
.........................
Clay Reggazoni RIP.

It was possibly the best sounding F1 car of all time. When Rara and I were at the USGP quite a few years back, they would do the parade of all of the old F1 cars form the 50's through modern cars. You could close your eyes and tell when the 312B came by. It just sounded so wicked.....

-Todd
 
Un. Be. Liev. A. Ble.

I'm going to have to download that and play it on a loop through my car stereo on my commute.

What a commercial.
 
FYI, it's not the most expensive commercial ever made as Shell is claiming. The most expensive commercial for TV was shot in 2004, for Chanel with Nicole Kidman. It costs in excess of $36 million, with Kidman alone charging $4+ million.
 
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