I agree with Sigma. While people are not only willing, but demanding to downsize their cars, are they really willing to give up the amenities they have become accustomed to on larger cars? Mercury can make a lot of sense as a badge for premium smaller automobiles that provide the amenities customers were used to in larger cars packaged in smaller more fuel efficient designs.
Even the Ranger axe has been delayed due to a resurgence of sales for the compact and relatively fuel efficient pickup.
"One problem with people who have no vices is that they're pretty sure to have some annoying virtues" - Dame Elizabeth Taylor
Brad "Diva": 2004 Mazda 6s 5-door, Volcanic Red
Rex: 1988 Mazda RX-7 Vert, Harbor Blue.